Scientific Atlas
Electronic scientific journal
ISSN 2738-7518

Specificity of the grounds for application of the drop-shipping delivery model in Bulgaria



Author(s): Nadezhda Koprinkova-Noncheva

The subject of this study are small and medium enterprises (SMEs) in the context of the application of the delivery model “drop-shipping”, developed on the basis of e-commerce. The main emphasis is on the observed migration of supplies of goods and services from the traditional supply chain to the drop-shipping model. Although the level of innovation activity in Bulgaria among SMEs is low, compared to other European countries, there is a favourable environment for the introduction of the model in order to achieve higher business efficiency.
The specifics related to the application of drop-shipping are expressed in the type of goods suitable for sale through electronic channels. These are mainly fast-moving goods, reflecting the gradual increase of digital culture and the use of electronic communication channels by
society. The thesis of the research is directly related to the specifics of the grounds for the application of drop-shipping and is expressed in the type of goods suitable for sale through electronic channels. These are mainly fast-moving goods, reflecting the gradual increase of digital
culture and the use of electronic communication channels by society. The article takes into account the trend for digitalization of all trade processes (including - availability of own website of enterprises, own e-shop, management of electronic orders and deliveries, application of social networks in business, etc.), as well as digitalization of the administration associated with them.


Keywords: drop-shipping, supply chain, e-commerce, small and medium enterprises, goods



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